The story
01The brief
Mobility in Change needed a site that would represent the consultancy credibly, explain its work, and turn a vague business need into a useful first conversation. Most visitors arrive with a commercial or sustainability problem before they know which service name applies to it.
02What I did
Everything from information architecture and visual direction to the production platform: the public site, the inquiry flow and a publishing workspace so the client can run the site without me.
03Four languages, one structure
Italian, English, German and French carry the same structure with reviewed local copy. Switching language keeps your place on the page instead of dropping you on the homepage.
04An inquiry, not a booking form
Three short steps: the need and the market, timing and readiness, then contact details. A visitor can say outright that the problem isn’t clear yet. Every real submission is read by a person, who replies with questions, a first direction or a private scheduling link.
05Editing the real page
The client edits the actual public page inside a framed preview, switching page, language and screen size. Generated translations stay drafts until all four languages are filled in, and every change can be restored from history.